Design Information

In the fast lane of design and print, not all graphics are built for the podium.

Imagine blowing up a design and suddenly it looks like a pixelated mess - yikes! That’s what happens with raster/pixel-based images (like JPEGs or PNGs) when you try to scale them up. They’re made of tiny squares, so the bigger you go, the blurrier they get.

 

Enter vector graphics, the king of graphics design world! Instead of using pixels, vectors are made of clean, crisp lines and shapes based on math. That means you can stretch them from the size of a postage stamp to a giant billboard and they’ll stay perfectly sharp every time.

 

For logos, illustrations, and anything that needs to look flawless in print, vector files (like .AI, .EPS, or .SVG) are the way to go. They ensure your brand always looks its best, bold, clear, and ready to impress at any size.

 

But Wait… What About PDFs?

Great question! A PDF can contain vector graphics, but it can also hold pixel-based (raster) images. Just because it's a PDF doesn’t automatically mean it’s print-ready.

Here’s a quick trick:
Open the PDF and zoom in to 1000%.

If the artwork stays crisp and sharp, congratulations, it's vector!
If it gets blurry or pixelated, it’s actually a raster image inside a PDF wrapper.